The Food and Beverage Industry has grown considerably over the years. Food is like Fashion. It keeps on changing. Due to the global influence and consumer behavior, the food and beverage industry is evolving at a fast pace with lasting importance. It is one of the essential parts across several economies of the world. The report suggests that Quick Service Restaurants and and Casual Dining Chains are the two most popular F&B formats in India.
Earlier it was difficult to see and hear and have knowledge about food from different countries and places. But now with people uploading content every second from every corner of the world makes it feasible enough for the audience to learn and recreate. That’s when SOCIAL MEDIA comes into action.
- Social Media
Due to an array of options available to engage with audience which are super convenient and easy to use, it makes easier to engage and share content. The democratization and accessibility of the internet in the last few years has pushed the food and beverage industry by leaps and bounds in our lives. Social Media provides a creative platform to engage with the youth aka the tech savy generation. Saransh Golia is one such example who has brought his passion into food with the help of Social Media.
- Say Yes to Healthy Eating
Says food blogger Amrita Kaur, “everyone wants to embrace the health benefits while eating out too”. People these days are inclined more towards fresh, organic, nutritious and home cook meals. A lot of hotels and restaurants are incorporating a localized approach with sourcing their ingredients. This trend has given an opportunity to the local farmers to trade their produce for better returns, minimal use of chemicals and reduce the overall transportation cost. Also PROTEIN has become increasingly popular amongst the current generation.
- Food has also gone Mobile
Ordering food through mobile apps that provides a variety of menus and fresh food has become an integral part of modern urban lives. Services like Zomato have given the feasibility to its audience to order food at just one click. Customers now prefer a highly customized food item that matches to their taste buds. Such mobility has given the customers to have superior and exceptional experience.
- Minimal Processed Food
Due to the increase in the problem of obesity and cardiovascular diseases, it has forced the audience to shift to natural, healthy and energizing substitutes. Food and Drink manufacturers are focusing on obtaining fresh and natural ingredients which suits the palate of the consumers. With high level of awareness and access to information, consumers are looking out for food and drink products which are healthy and score high on nutritional value.
- Changing Customer Preference
Innovation and creativity plays a significant role when it comes to changing customer preference. Customers need and desire for new alternatives. The introduction of bold and exotic ingredients to whip up some simple yet soul satisfying meals plays an important role in the increasing customer preferences. Therefore the marketers strive hard to achieve the consumer preference by breaking the monotony and providing them with healthy, hearty and palatable meals.
- Less is More
The recent trend followed by many restaurants is to not fill the plate with everything at once but keep the portion size limited. The plates are filled with vibrant colors, giving attention to details and ingredients. “Diners want to explore more cuisines today and having those in small portions is the best way to go about it as it allows more flavors to be put on the plate and indulge in” says the celebrity Chef Gorai who has introduced the concept of tasting menus.